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  • Generation Ageless : How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started - J. Walker Smith
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  • Ice to the Eskimos : How to Market a Product Nobody Wants - Jon Spoelstra
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  • The Paradox of Choice : Why More Is Less, Revised Edition - Barry Schwartz
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    Barry Schwartz
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  • The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands - Al Ries
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    Al Ries and Laura Ries
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  • Retire Early? Make the SMART Choices : Take it Now or Later? - Steven A. Silbiger
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    Steven A. Silbiger
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  • MANAGEMENT CHALLENGES for the 21st Century - Peter F. Drucker
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    Peter F. Drucker
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  • Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market - Kate Sayre
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    Kate Sayre, John Butman and Michael J. Silverstein
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  • Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation - Tim Brown
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    Tim Brown
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  • Buy Ketchup in May and Fly at Noon : A Guide to the Best Time to Buy This, Do That and Go There - Mark Di Vincenzo
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  • The Style Strategy : A Less-Is-More Approach to Staying Chic and Shopping Smart - Nina Garcia
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  • Fascinate : Your 7 Triggers to Persuasion and Captivation - Sally Hogshead
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    Sally Hogshead
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  • But Wait ... There's More! : Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink - Remy Stern
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  • Outside Innovation : How Your Customers Will Co-Design Your Company's Future - Patricia B. Seybold
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  • The 1% Windfall : How Successful Companies Use Price to Profit and Grow - Rafi Mohammed
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    Rafi Mohammed
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  • The 24-Hour Customer : New Rules for Winning in a Time-Starved, Always-Connected Economy - Adrian C. Ott
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  • The High-Purpose Company : The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now - Christine Arena
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    Christine Arena
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  • The End of Fashion : How Marketing Changed the Clothing Game Forever - Teri Agins
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  • Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image - Alex Simonson
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    Alex Simonson and Bernd H. Schmitt
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  • Managing Brand Equity : Capitalizing on the Value of a Brand Name - David A. Aaker
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  • The Beauty Buyble : The Best Beauty Products of 2007 - Paula Conway
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  • The Engaged Customer : The New Rules of Internet Direct Marketing - Hans Peter Brondmo
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    Hans Peter Brondmo
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  • Going Wireless : Transform Your Business with Mobile Technology - Jaclyn Easton
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  • Shopportunity! : How to Be a Retail Revolutionary - Kate Newlin
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  • Win the Crowd : Unlock the Secrets of Influence, Charisma, and Showmanship - Steve Cohen
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    Steve Cohen
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  • The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand - Al Ries
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    Al Ries and Laura Ries
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  • Scambusters! : More than 60 Ways Seniors Get Swindled and How They Can Prevent It - Ron Smith
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    Ron Smith
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  • How Companies Win : Profiting from Demand-Driven Business Models No Matter What Business You're In - Rick Kash
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    Rick Kash and David Calhoun
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  • The Thank You Economy - Gary Vaynerchuk
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    Gary Vaynerchuk
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  • Rocking the Ages : The Yankelovich Report on Generational Marketing - J. Walker Smith
    Rocking the Ages
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    J. Walker Smith and Ann S. Clurman
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  • Absolute Value : What Really Influences Customers in the Age of (Nearly) Perfect Information - Itamar Simonson
    Absolute Value
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    Itamar Simonson and Emanuel Rosen
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  • Hidden in Plain Sight : How to Create Extraordinary Products for Tomorrow's Customers - Jan Chipchase
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    Jan Chipchase and Simon Steinhardt
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  • The Inner Game of Selling : Mastering the Hidden Forces that Determine Your Success - Ron Willingham
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    Ron Willingham
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  • What Kids Buy : The Psychology of Marketing to Kids - Daniel Acuff
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    Daniel Acuff
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  • GenderSell : How to Sell to the Opposite Sex - Lee E. Robert
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    Lee E. Robert
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  • Marketing to Generation X - Karen Ritchie
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    Karen Ritchie
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  • Dumb Money : How Our Greatest Financial Minds Bankrupted the Nation - Daniel Gross
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    Daniel Gross
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  • Better, Stronger, Faster : The Myth of American Decline . . . and the Rise of a New Economy - Daniel Gross
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    Daniel Gross
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  • Chasing Cool : Standing Out in Today's Cluttered Marketplace - Noah Kerner
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    Noah Kerner and Gene Pressman
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  • Think! : Why Crucial Decisions Can't Be Made in the Blink of an Eye - Michael R. LeGault
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    Michael R. LeGault
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  • Fast Shopper, Slow Store : A Guide to Courting and Capturing the Mobile Consumer - Gary Schwartz
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    Gary Schwartz
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  • The Influentials : One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy - Edward Keller
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    Edward Keller and Jonathan Berry
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  • The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy - Gary Schwartz
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    Gary Schwartz
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  • No B.S. Marketing to the Affluent : No Holds Barred, Take No Prisoners, Guide to Getting Really Rich - Dan S. Kennedy
    No B.S. Marketing to the Affluent
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    Dan S. Kennedy and Martin J. Fischer
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  • Luxury and the Senses : Past, Present, and Future - DR Yasmin K. Sekhon Dhillon
    Luxury and the Senses
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    DR Yasmin K. Sekhon Dhillon and Ms Jo Norman
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  • Uncommon Sense in Unusual Times - Csaba Toth
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    Csaba Toth
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  • From Internet Pics to the Business Grind - Paisley Miller
    From Internet Pics to the Business Grind
    Paisley Miller
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  • Rational Madness : The Essence of Brand Storytelling - Juuso Kalliala
    Rational Madness
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    Juuso Kalliala
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  • Moon Shot : The Ultimate Guide to Outrageous Network Marketing Success - Sandro Cazzato
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    Sandro Cazzato
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  • Luxury Brand Management and Heritage Revival : Case Studies from the Swiss Watch Industry - Professor Pierre-Yves Donzé
    Luxury Brand Management and Heritage Revival
    Case Studies from the Swiss Watch Industry
    Professor Pierre-Yves Donzé and Mr Harry Guhl
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  • Code in 60 Days : Your Guide to Learning to Program - Mariam Osama
    Code in 60 Days
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    Mariam Osama
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  • Data Lemonade : Achieving the Best Digital Marketing Results Using Data and Marketing Psychology - Malene Jorgensen
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    Malene Jorgensen
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  • The Story Economy : How Sharing Your Truth Can Be Your Most Valuable Asset - William Welser
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    William Welser
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  • Mastering the Message House : A Comprehensive Guide for Product Marketers - Adam G Breakey
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    Adam G Breakey
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  • Amateurs! : How We Built Internet Culture and Why it Matters - Joanna Walsh
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  • Why We Love to Tour : Gazing from the Serious Leisure Perspective - Robert A. Stebbins
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    Robert A. Stebbins
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  • Global Marketing in Times of Disruption : Review of Marketing Research : Book 22 - Kelly Hewett
    Global Marketing in Times of Disruption
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  • Profit in Plain Sight - How to Use AI to Uncover the Money Your Business Is Already Missing - Rowan Pierce
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  • Fail Small, Win Big: How Smart Experiments Beat Big Bets in Business: How Smart Experiments Beat Big Bets in Business : Earning Your First 50 Customers When No One Knows Your Name - Jordan Hale
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  • Consumer Rights and Protections : Examining the Facts - Nancy Hendricks
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  • Advances in Advertising Research XV : Moving Forward, Looking Back: Advertising in the Advent of AI - Christina Boutsouki · Leonidas Hatzithomas · Anastasios Panopoulos · Martin K.J. Waiguny
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  • Unbreakable Power - Harib Shaqsy
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  • The Bond : Succeeding in Sales and Unlocking the Power of Relationship Building - Sandra Rojas
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  • Gusheshe : The Legacy of the E30 and How BMW Can Save Itself From Certain Death in South Africa - Tokoloho Africa Masemene
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