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  • Managing Brand Equity : Capitalizing on the Value of a Brand Name - David A. Aaker
    Managing Brand Equity
    Capitalizing on the Value of a Brand Name
    David A. Aaker
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  • Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image - Bernd Schmitt
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    Bernd Schmitt and Alex Simonson
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  • Fascinate : Your 7 Triggers to Persuasion and Captivation - Sally Hogshead
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    Your 7 Triggers to Persuasion and Captivation
    Sally Hogshead
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  • The End of Fashion : How Marketing Changed the Clothing Game Forever - Teri Agins
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    Teri Agins
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  • Marketing to Generation X - Karen Ritchie
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    Karen Ritchie
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  • Generation Ageless : How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started - J. Walker Smith
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    J. Walker Smith and Ann S. Clurman
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  • Ice to the Eskimos : How to Market a Product Nobody Wants - Jon Spoelstra
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    Jon Spoelstra
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  • The Paradox of Choice : Why More Is Less, Revised Edition - Barry Schwartz
    The Paradox of Choice
    Why More Is Less, Revised Edition
    Barry Schwartz
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  • The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands - Al Ries
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    Al Ries and Laura Ries
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  • Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market - Kate Sayre
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    Kate Sayre, John Butman and Michael J. Silverstein
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  • Buy Ketchup in May and Fly at Noon : A Guide to the Best Time to Buy This, Do That and Go There - Mark Di Vincenzo
    Buy Ketchup in May and Fly at Noon
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    Mark Di Vincenzo
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  • The Style Strategy : A Less-Is-More Approach to Staying Chic and Shopping Smart - Nina Garcia
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    Nina Garcia
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  • Outside Innovation : How Your Customers Will Co-Design Your Company's Future - Patricia B. Seybold
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    Patricia B. Seybold
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  • The 1% Windfall : How Successful Companies Use Price to Profit and Grow - Rafi Mohammed
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    Rafi Mohammed
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  • The 24-Hour Customer : New Rules for Winning in a Time-Starved, Always-Connected Economy - Adrian C. Ott
    The 24-Hour Customer
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    Adrian C. Ott
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  • Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation - Tim Brown
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    Tim Brown
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  • Dumb Money : How Our Greatest Financial Minds Bankrupted the Nation - Daniel Gross
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    Daniel Gross
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  • Better, Stronger, Faster : The Myth of American Decline . . . and the Rise of a New Economy - Daniel Gross
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    Daniel Gross
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  • Chasing Cool : Standing Out in Today's Cluttered Marketplace - Noah Kerner
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    Noah Kerner and Gene Pressman
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  • Think! : Why Crucial Decisions Can't Be Made in the Blink of an Eye - Michael R. LeGault
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    Michael R. LeGault
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  • Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy - Valarie A. Zeithaml
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    Valarie A. Zeithaml, Katherine N Lemon and Roland T Rust
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  • The Influentials : One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy - Edward Keller
    The Influentials
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    Edward Keller and Jonathan Berry
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  • The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy - Gary Schwartz
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    Gary Schwartz
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  • The Inner Game of Selling : Mastering the Hidden Forces that Determine Your Success - Ron Willingham
    The Inner Game of Selling
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    Ron Willingham
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  • What Kids Buy : The Psychology of Marketing to Kids - Daniel Acuff
    What Kids Buy
    The Psychology of Marketing to Kids
    Daniel Acuff
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  • GenderSell : How to Sell to the Opposite Sex - Lee E. Robert
    GenderSell
    How to Sell to the Opposite Sex
    Lee E. Robert
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  • Absolute Value : What Really Influences Customers in the Age of (Nearly) Perfect Information - Itamar Simonson
    Absolute Value
    What Really Influences Customers in the Age of ...
    Itamar Simonson and Emanuel Rosen
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  • Hidden in Plain Sight : How to Create Extraordinary Products for Tomorrow's Customers - Jan Chipchase
    Hidden in Plain Sight
    How to Create Extraordinary Products for Tomorr...
    Jan Chipchase and Simon Steinhardt
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  • The Engaged Customer : The New Rules of Internet Direct Marketing - Hans Peter Brondmo
    The Engaged Customer
    The New Rules of Internet Direct Marketing
    Hans Peter Brondmo
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  • Going Wireless : Transform Your Business with Mobile Technology - Jaclyn Easton
    Going Wireless
    Transform Your Business with Mobile Technology
    Jaclyn Easton
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  • Shopportunity! : How to Be a Retail Revolutionary - Kate Newlin
    Shopportunity!
    How to Be a Retail Revolutionary
    Kate Newlin
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  • Win the Crowd : Unlock the Secrets of Influence, Charisma, and Showmanship - Steve Cohen
    Win the Crowd
    Unlock the Secrets of Influence, Charisma, and ...
    Steve Cohen
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  • The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand - Al Ries
    The 22 Immutable Laws of Branding
    How to Build a Product or Service into a World-...
    Al Ries and Laura Ries
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  • The Thank You Economy - Gary Vaynerchuk
    The Thank You Economy
    Gary Vaynerchuk
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  • Rocking the Ages : The Yankelovich Report on Generational Marketing - J. Walker Smith
    Rocking the Ages
    The Yankelovich Report on Generational Marketing
    J. Walker Smith
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  • Fast Shopper, Slow Store : A Guide to Courting and Capturing the Mobile Consumer - Gary Schwartz
    Fast Shopper, Slow Store
    A Guide to Courting and Capturing the Mobile Co...
    Gary Schwartz
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  • Rangikura - Tayi Tibble
    Rangikura
    Tayi Tibble
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  • May Contain Lies : How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It - Alex Edmans
    May Contain Lies
    How Stories, Statistics and Studies Exploit Our...
    Alex Edmans
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  • The Household Finance Issues in China - Sibo Zhao
    The Household Finance Issues in China
    Sibo Zhao and Dawei Zhao
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  • How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be - Cass R. Sunstein
    How to Become Famous
    Lost Einsteins, Forgotten Superstars, and How t...
    Cass R. Sunstein
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  • Resolving Intergenerational Conflicts : An Approach from Philosophy, Economics, and Experiments - Toshiaki Hiromitsu
    Resolving Intergenerational Conflicts
    An Approach from Philosophy, Economics, and Exp...
    Toshiaki Hiromitsu
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  • Shareworthy : Advertising That Creates Powerful Connections Through Storytelling - Robin Landa
    Shareworthy
    Advertising That Creates Powerful Connections T...
    Robin Landa and Greg Braun
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  • Finding Insight : Discovering the Non-Obvious Obvious Connection to Why People Do What They Do - Melinda Spaulding
    Finding Insight
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    Melinda Spaulding and Mitch Tull
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  • Mastering Customer Success : Discover tactics to decrease churn and expand revenue - Jeff Mar
    Mastering Customer Success
    Discover tactics to decrease churn and expand r...
    Jeff Mar and Peter Armaly
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  • Emerging Technologies in Business : Innovation Strategies for Competitive Advantage - Andrei O. J. Kwok
    Emerging Technologies in Business
    Innovation Strategies for Competitive Advantage
    Andrei O. J. Kwok and Pei-Lee Teh
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  • This Is Personal : The Art of Delivering the Right Email at the Right Time - Brennan Dunn
    This Is Personal
    The Art of Delivering the Right Email at the Ri...
    Brennan Dunn
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  • Nudging : The Economy Key Ideas - Mark Whitehead
    Nudging
    The Economy Key Ideas
    Mark Whitehead and Rhys Jones
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  • Recipe to Greens - Steven Harris
    Recipe to Greens
    Steven Harris
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  • The Consumer Behaviour Book : Exploring the reasons why emotions are so important in decision - making - Anthony Tasgal
    The Consumer Behaviour Book
    Exploring the reasons why emotions are so impor...
    Anthony Tasgal
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  • System vs. Creator : Make the System Work for You - Meverly Adjhei Benjamin
    System vs. Creator
    Make the System Work for You
    Meverly Adjhei Benjamin
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  • Woman's Guide to Dialogue with Ai Agents : How EQRi3 is More Powerful for Women - PM Thomas
    Woman's Guide to Dialogue with Ai Agents
    How EQRi3 is More Powerful for Women
    PM Thomas and Bard I. Varius
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  • Cashvertising Online : How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response - Drew Eric Whitman
    Cashvertising Online
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    Drew Eric Whitman
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  • Models of Risk Preferences : Descriptive and Normative Challenges - Glenn W. Harrison
    Models of Risk Preferences
    Descriptive and Normative Challenges
    Glenn W. Harrison and Don Ross
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  • Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market - Jiazhuo George Wang
    Yes Logo
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    Jiazhuo George Wang, Shuo Qin and Allison Wang
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  • Creating the Viewer : Market Research and the Evolving Media Ecosystem - Justin Wyatt
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    Market Research and the Evolving Media Ecosystem
    Justin Wyatt
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  • Customer Transformation : A 7-stage strategy for customer alignment and business value - Chris Hood
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    Chris Hood
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  • The Trade Me Project : How a Bobby Pin Became a House - Author Demi Skipper
    The Trade Me Project
    How a Bobby Pin Became a House
    Author Demi Skipper
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  • Life, Death and Getting Dressed : How to love your clothes... and yourself - Rebecca Willis
    Life, Death and Getting Dressed
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    Rebecca Willis
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  • American Bulk : Essays on Excess - Emily Mester
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    Emily Mester
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  • Hospitable Healthcare : Just What the Patient Ordered! - Ph.D. Stowe Shoemaker
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    Ph.D. Stowe Shoemaker and Ph.D. Peter Yesawich
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  • Designing Luxury Brands : The Art and Science of Creating Game-Changers - Diana Derval
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    Diana Derval
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  • (Re)Value : Raise Your Prices and Build Your Legacy - Adam Wallace
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    Adam Wallace
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  • Purpose-Driven Pricing : Leveraging the Power of Pricing for Profit and Societal Good - Saloni Firasta-Vastani
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    Saloni Firasta-Vastani and Jagdish N. Sheth
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  • Research That Scales : The Research Operations Handbook - Kate Towsey
    Research That Scales
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    Kate Towsey
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  • Economic Development and Consumption Patterns in Asian Countries - Shashika D. Rathnayaka
    Economic Development and Consumption Patterns in Asian Countries
    Shashika D. Rathnayaka, Saroja Selvanathan and Eliyathamby A. Selvanathan
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  • Fostering Consumer Well-Being : Theory, Evidence, and Policy - Fatih Sonmez
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    Fatih Sonmez
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  • Transformative Marketing : Combining New Age Technologies and Human Insights - V. Kumar
    Transformative Marketing
    Combining New Age Technologies and Human Insights
    V. Kumar and Philip Kotler
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  • The User Experience Team of One : A Research and Design Survival Guide - Joe Natoli
    The User Experience Team of One
    A Research and Design Survival Guide
    Joe Natoli and Leah Buley
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  • The Customer Centricity Ebook Collection (3 Books) : Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit - Peter Fader
    The Customer Centricity Ebook Collection (3 Books)
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    Peter Fader, Bruce G. S. Hardie, Michael Ross and Sarah E. Toms
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  • Sexuality in Marketing and Consumption : Queer Theory, Feminist Research, and Intersectionality - Athanasia Daskalopoulou
    Sexuality in Marketing and Consumption
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    Athanasia Daskalopoulou, Daniela Pirani and Jacob Ostberg
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  • Handbook of Organizational Performance, Volume I : Foundations and Advances - Douglas Johnson
    Handbook of Organizational Performance, Volume I
    Foundations and Advances
    Douglas Johnson and C Merle Johnson
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  • Practical Digital Marketing and AI Psychology : How to Gain Online Consumer Trust and Sales Using Technologies and Psychology - J. Jonathan Gabay
    Practical Digital Marketing and AI Psychology
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    J. Jonathan Gabay
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  • The Everything Couponing Book : Clip Your Way to Incredible Savings! - Karen Wilmes
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    Karen Wilmes
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  • Questions that Sell : The Powerful Process for Discovering What Your Customer Really Wants - Paul Cherry
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    Paul Cherry
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  • High-Profit Selling : Win the Sale Without Compromising on Price - Mark Hunter
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    Win the Sale Without Compromising on Price
    Mark Hunter
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