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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market - Kate Sayre

Women Want More

How to Capture Your Share of the World's Largest, Fastest-Growing Market

By: Kate Sayre, John Butman, Michael J. Silverstein

eBook | 8 September 2009

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In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

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"Truly inspirational. A great book. We've only just begun to scratch the surface of this opportunity."
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You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingMarket ResearchSociety & CultureSocial GroupsGender StudiesGender Studies: Women and GirlsManagement & Management TechniquesOwnership & Organisation of EnterprisesEconomicsEconometrics
Economic StatisticsPsychologySocial PsychologySelf-Help, Personal Development & Practical AdvicePopular PsychologyBusiness Mathematics & SystemsSociology & AnthropologySociologySocial Research & StatisticsBusiness Communication & Presentation

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