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Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation - Tim Brown

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

By: Tim Brown
eBook Published: 29th September 2009
ISBN: 9780061937743
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  • Hardcover View Product Published: 15th October 2009
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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  

Industry Reviews

“Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes…”

Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.

ISBN: 9780061937743
ISBN-10: 0061937746
Audience: General
Format: ePUB
Language: English
Number Of Pages: 272
Published: 29th September 2009
Publisher: HarperCollins Publishers Australia