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The 1% Windfall : How Successful Companies Use Price to Profit and Grow - Rafi Mohammed

The 1% Windfall

How Successful Companies Use Price to Profit and Grow

By: Rafi Mohammed

eBook | 16 March 2010

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Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.

The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%.

The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers.

But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor.

The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.

Industry Reviews
"The Art of Pricing is an entertaining primer on how to unlock 'hidden profits' and growth by aligning your product's price with the value customers place on it."
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You Can Find This eBook In

Non-FictionBusiness & ManagementBusiness Mathematics & SystemsAccounting & FinanceAccountingBusiness StrategySales & MarketingMarket ResearchEconomicsBehavioural EconomicsManagement & Management TechniquesManagement of Specific Areas
Sales & Marketing ManagementMicroeconomicsDomestic TradeBusiness Aspects of E-CommerceSelf-Help, Personal Development & Practical AdvicePersonal Finance

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