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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand - Al Ries

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

By: Al Ries, Laura Ries

eBook | 6 October 2009

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Industry Reviews
"Indispensable to anyone seeking to build a business into a recognized brand."
on

You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingSales & Marketing AdvertisingMarket ResearchEconomicsBusiness Aspects of E-CommerceSelf-Help, Personal Development & Practical AdviceConsumer AdviceManagement & Management TechniquesManagement of Specific AreasProduction of Quality Control Management

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Published: 22nd April 2014

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