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Hidden in Plain Sight : How to Create Extraordinary Products for Tomorrow's Customers - Jan Chipchase

Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

By: Jan Chipchase, Simon Steinhardt

eBook | 16 April 2013

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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. 

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.

Industry Reviews
"...a lively, thought-provoking, and often humorous read."
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Non-FictionSociology & AnthropologyBusiness & ManagementSales & MarketingMarket ResearchSelf-Help, Personal Development & Practical AdvicePopular PsychologyArts & EntertainmentDesign, Industrial & Commercial Arts, IllustrationProduct DesignManagement & Management TechniquesEngineering & Technology
Technology in GeneralHistory of Engineering & Technology

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