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The 24-Hour Customer : New Rules for Winning in a Time-Starved, Always-Connected Economy - Adrian C. Ott

The 24-Hour Customer

New Rules for Winning in a Time-Starved, Always-Connected Economy

By: Adrian C. Ott

eBook | 10 August 2010

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In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.

Industry Reviews
"Ott's accessible tone and systematic strategies will be an eye-opener for companies wishing to drive through the constant marketing chatter and reach their increasingly harried customers."
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