Blind Spots

Why Product Development Projects Miss Their Targets

By: Paul M. Streit

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eText | 5 January 2026

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Why do so many new products fail in the market?

What causes schedule and cost overruns?

How can products be developed right the first time?

Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.

By the end of this book, readers will understand:

Why unjustified optimism causes many new products to fail and miss their targets.
How incentives, assumptions, and human behavior drive unrealistic forecasts.
Proven steps to identify and prevent failure before it occurs.

And be able to: