Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Brainsteering : A Better Approach to Breakthrough Ideas - Kevin P. Coyne

Brainsteering

A Better Approach to Breakthrough Ideas

By: Kevin P. Coyne, Shawn T. Coyne

eBook | 21 November 2023

At a Glance

eBook


RRP $18.69

$14.99

20%OFF

Instant Digital Delivery to your Booktopia Reader App

"A research-based, proven approach to unleashing creativity and inspired ideas. I recommend it highly." —Robert A. McDonald, retired Chairman, President, and CEO, Proctor & Gamble

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers' Made to Stick and Gordon Mackenzie's Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

"Their logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results." —Publishers Weekly

Industry Reviews
"[The Coynes'] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results."
on

More in Business & Management

Corporate Culture and Performance - John P. Kotter

eBOOK

RRP $28.59

$22.99

20%
OFF
Power and Influence : Beyond Formal Authority - John P. Kotter

eBOOK

A Primer on Decision Making : How Decisions Happen - James G. March

eBOOK

Marketing High Technology : An Insider's View - William H. Davidow

eBOOK

Strategic Planning : What Every Manager Must Know - George A. Steiner

eBOOK

Communicating at Work - Tony Alessandra

eBOOK

RRP $31.89

$25.99

19%
OFF
Get Rich Cheating : The Crooked Path to Easy Street - Jeff Kreisler

eBOOK