This is Marketing : You Can't Be Seen Until You Learn To See - Seth Godin

This is Marketing

You Can't Be Seen Until You Learn To See

By: Seth Godin

Paperback | 19 November 2018 | Edition Number 1

At a Glance

Paperback


RRP $35.00

$28.50

19%OFF

or 4 interest-free payments of $7.13 with

In Stock and Aims to ship in 1-2 business days
Booktopia Comments

This book is featured in our Business Books for Excellence page, a collection of the best books to help you work, communicate and manage better. Visit to see the best in business excellence.

Product Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.



Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Industry Reviews
Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way -- The Financial Times Book of the Month * The Financial Times *

Other Editions and Formats

Not Supplied By Publisher

Published: 13th November 2018

Marketing Books

This is Marketing : You Can't Be Seen Until You Learn To See - Seth Godin
Marketing Management, Global Edition : 16th edition - Alexander Chernev

RRP $159.95

$127.50

20%
OFF
Marketing 2ed : Theory, Evidence, Practice - Byron Sharp

RRP $143.95

$118.90

17%
OFF
Principles of Marketing : 8th Edition - Gary Armstrong

RRP $182.95

$143.75

21%
OFF
Social Media Marketing All-in-One For Dummies : 5th edition - Michelle Krasniak
Marketing Strategy and Competitive Positioning : 8th Edition - Brigitte Nicoulaud
Marketing : 21st Edition - William M. Pride

$207.75

Social Media Marketing - Tracy L. Tuten

$123.25

Marketing : 11th Edition - Real People, Real Choices - Elnora Stuart

RRP $148.95

$119.50

20%
OFF
Marketing ISE : 16th Edition - Roger A. Kerin

RRP $159.95

$147.00

Developing Your Integrated Marketing Communication Plan - David Waller

RRP $99.95

$96.75

Integrated Marketing Communication : A Balanced Approach - Maxwell Winchester
Marketing Research, Global Edition : 9th edition - Alvin Burns

RRP $150.95

$120.95

20%
OFF
Marketing Research : 5th edition - William Zikmund

RRP $164.95

$134.35

19%
OFF
Destination Marketing : 3rd Edition - Essentials - Steven Pike

RRP $98.99

$76.75

22%
OFF
Social Media Marketing : 3rd edition - A Strategic Approach - Melissa S. Barker
Essentials of Services Marketing : 4th Edition - Jochen Wirtz