Add free shipping to your order with these great books
Principles of Marketing : 8th Edition - Gary Armstrong

Principles of Marketing

8th Edition

By: Gary Armstrong, Sara Denize, Michael Volkov, Stewart Adam, Philip Kotler

Paperback | 20 October 2020 | Edition Number 8

At a Glance

FREE SHIPPING

Paperback


RRP $177.05

$136.95

23%OFF

or 4 interest-free payments of $34.24 with

 or 
In Stock and Aims to ship next day

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Principles of Marketing shows students how customer value -- creating it and capturing it - drives every effective marketing strategy.

The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.

More in Accounting, Business & Finance Higher Education Textbooks

Commercial Applications of Company Law 2022 : 23rd Edition - Pamela Hanrahan
Essentials of Economics : 5th edition - Glenn Hubbard

RRP $159.45

$127.25

20%
OFF
Communications Toolkit : 5th edition - Jane Grellier

RRP $84.95

$74.25

13%
OFF
Thinking in Systems : A Primer - Donella Meadows

FREE SHIPPING

RRP $43.75

$32.90

25%
OFF
Principles of Marketing : 8th Edition - Gary Armstrong

RRP $177.05

$136.95

23%
OFF
Marketing 2ed : Theory, Evidence, Practice - Byron Sharp

RRP $143.95

$109.95

24%
OFF
ISE Investments : 13th Edition - Zvi Bodie

RRP $159.95

$130.75

18%
OFF
Financial Reporting Handbook 2021 Australia : Australian Edition - CAANZ (Chartered Accountants Australia & New Zealand)
Organisational Behaviour : Emerging knowledge, global insights 6th Edition - Steven McShane

RRP $147.95

$121.90

18%
OFF
Financial Institutions, Instruments And Markets : 9th Edition - Christopher Viney

RRP $154.95

$126.95

18%
OFF
Lean Analytics : Use Data to Build a Better Startup Faster - Alistair Croll
Principles of Microeconomics - Richard Holden

RRP $146.95

$118.25

20%
OFF
The Theory and Practice of Change Management : 6th edition - John Hayes
Financial Reporting : 4th Edition - Janice Loftus

RRP $159.95

$137.25

14%
OFF
Contemporary Issues in Accounting : 3rd Edition - Michaela Rankin

RRP $139.95

$121.75

13%
OFF
Financial Accounting : 12th Edition - John Hoggett

RRP $142.95

$123.95

13%
OFF
Horngren's Cost Accounting : A Managerial Emphasis 3rd Edition - Charles Horngren
Auditing and Assurance Services In Australia : 7th edition - Grant Gay
Principles Of Macroeconomics : 5th Edition - Ben Bernanke

RRP $154.95

$126.95

18%
OFF
Accounting for Non-Accountants : 12th edition - David Horner

FREE SHIPPING

RRP $60.00

$47.75

20%
OFF
Communication Management and Beyond (Custom Edition) : 3rd edition - Michael Kaye