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This Is Strategy : Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) - Seth Godin

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

By: Seth Godin

Paperback | 24 January 2024

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National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:
  • Identify your "smallest viable audience" and make remarkable work they can't ignore
  • Understand and influence the systems shaping our world
  • Prioritize long-term thinking over instant gratification
  • Make smart, purposeful choices that shape a better tomorrow
Who this book is for:
  • Leaders who want to think more deeply about their impact
  • Entrepreneurs tired of conventional business advice
  • Change-makers seeking lasting transformation in their career and community
  • Anyone feeling stuck in outdated systems and looking for a fresh perspective
Strategy turns our effort into impact. Your journey to better thinking starts here.
Industry Reviews
“We are striving for big things, but how we get there is always a question, and what (or) where our vision is cast, and how these things play out . . . This book is fantastic.”

You Can Find This Book In

Non-FictionBusiness & ManagementBusiness StrategySelf-Help, Personal Development & Practical AdviceAdvice on Careers & Achieving SuccessManagement & Management TechniquesManagement Decision MakingOrganisational Theory & BehaviourSales & MarketingMarket Research

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