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We Are All Weird : The Rise of Tribes and the End of Normal - Seth Godin

We Are All Weird

The Rise of Tribes and the End of Normal

By: Seth Godin

Paperback | 24 September 2015 | Edition Number 1

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World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that our have any chance of survival.

In this book, Seth Godin shows you how.

About the Author

Seth Godin is the author of eighteen international bestsellers including Purple Cow, Permission Marketing, Survival is Not Enough, Purple Cow, Free Prize Inside!, All Marketers are Liars, Small is the New Big, The Dip, Meatball Sundae, Tribes, and We Are All Weird. He is the CEO and a very popular lecturer.

His blog is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

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