The Big Zero

The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage

By: Kris Timmermans, Chris Roark, Rodrigo Abdalla

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eBook | 17 June 2019

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208 Pages

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Do you want to achieve startup speed at enterprise scale?

Growth. It's what every company strives for. But it's become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market.

While zero-based budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zero-based mindset (ZBx) does that and more. ZBx facilitates forensic oversight into resource allocation that funnels savings back into growth initiatives and encourages new sources of innovation.

The Big Zero shows how a ZBx approach focuses on agility over austerity, visibility over guesswork and the future over the past to fuel growth and competitiveness.

Industry Reviews

A zero-based mindset is improving our productivity and effectiveness in brand and marketing investments as we reduce the cost of advertising production and increase investment in media channels. Zero-based principles are also eliminating waste in those areas where we have tended to over-saturate traditional media channels, as well as reshaping our overheads to be future-fit