Get Free Shipping on orders over $79
Research Methods - Steve Chapman

Research Methods

By: Steve Chapman, Patrick McNeill, Patrick Mcneill

Hardcover | 26 May 2005 | Edition Number 3

At a Glance

Hardcover


RRP $462.00

$394.75

15%OFF

or 4 interest-free payments of $98.69 with

 or 

Ships in 3 to 5 business days

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research.

After a brief overview of the history of sociological research which introduces key concepts, this new edition, co-authored with Steve Chapman, describes the main sociological research methods, and includes sections on theory, science and values as well as:

  • references to research studies
  • developments in relevant sociological theory
  • developments in research methodology
  • new material on the presentation of research findings.

Including an appendix of questions which students should ask when they are evaluating accounts of research, this lasting text retains the clarity of style of the second edition, and brings the content up-to-date.

More in Market Research

How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $59.95

$38.75

35%
OFF
Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Applied Behavior Analysis : 3rd Global Edition - John Cooper

RRP $155.35

$114.75

26%
OFF
Exactly What to Say : Magic Words for Influence and Impact - Phil M Jones
Good Services : How to Design Services that Work - Lou Downe

RRP $49.99

$38.75

22%
OFF
This is Marketing : You Can't Be Seen Until You Learn To See - Seth Godin
Lean Analytics : Use Data to Build a Better Startup Faster - Alistair Croll
Marketing Analytics : Based on First Principles - Robert W. Palmatier

RRP $95.99

$74.75

22%
OFF
Law For Dummies : 2nd Edition - John Ventura

RRP $41.95

$29.37

30%
OFF
Consumer Behaviour : 6th Edition - Leon Schiffman

RRP $201.25

$156.75

22%
OFF
Marketing Research, Global Edition : 9th edition - Alvin Burns

RRP $158.50

$115.99

27%
OFF
Nudge - Richard H. Thaler

Hardcover

RRP $51.95

$40.75

22%
OFF