Free shipping on all orders over $79* Limited Time Only

My Wish Lists Login / Join

Consumer Behaviour : 6th Edition - Leon Schiffman

Instant online reading.
Go digital and save!

Consumer Behaviour

6th Edition

By: Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson

Paperback | 15 October 2013 | Edition Number 6

At a Glance

Paperback
728 Pages

Dimensions(cm)
3 x 20.9 x 25.3

Paperback

Limited Stock Available

RRP $201.25

$156.75

22%OFF

or 4 interest-free payments of $39.19 with

or

In Stock and Ships in 1-2 business days

A trusted resource for Consumer Behaviour theory and practice.

Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.

In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.

The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local videos.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Market Research Text Books Higher Education & Vocational Textbooks Accounting, Business & Finance Higher Education Textbooks Bargains Non-Fiction Bargains Business, Finance & Self Help Academia & Knowledge Bargains

More in Accounting, Business & Finance Higher Education Textbooks

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini

Influence, New and Expanded

The Psychology of Persuasion

Paperback

RRP $34.99

$24.75

29%
OFF

Contemporary Issues in Accounting : 3rd Edition - Michaela Rankin

Contemporary Issues in Accounting

3rd Edition

Paperback

RRP $139.95

$121.75

13%
OFF

Thinking in Systems : A Primer - Donella Meadows

Thinking in Systems

A Primer

Paperback

RRP $55.00

$27.99

49%
OFF

Stan Weinstein's Secrets for Profiting in Bull and Bear Markets : Personal Finance & Investment - Stan Weinstein

Stan Weinstein's Secrets for Profiting in Bull and Bear Markets

Personal Finance & Investment

Paperback

RRP $40.95

$30.75

25%
OFF

Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher

Getting To Yes

Negotiating An Agreement Without Giving In

Paperback

RRP $26.99

$20.75

23%
OFF

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Hardcover

RRP $54.99

$38.75

30%
OFF

A Guide to the Business Analysis Body of Knowledge - BABOK - IIBY

A Guide to the Business Analysis Body of Knowledge - BABOK

Paperback

RRP $93.45

$67.99

27%
OFF

Thinking, Fast and Slow - Daniel Kahneman

Thinking, Fast and Slow

Paperback

RRP $26.99

$24.95

Leadership on the Line, With a New Preface : Staying Alive Through the Dangers of Change - Marty Linsky

Leadership on the Line, With a New Preface

Staying Alive Through the Dangers of Change

Hardcover

RRP $52.99

$36.75

31%
OFF

The Ideal Team Player : A Leadership Fable About the Three Essential Virtues - Patrick M. Lencioni

The Ideal Team Player

A Leadership Fable About the Three Essential Virtues

Hardcover

RRP $44.95

$29.99

33%
OFF

The Visual MBA : A Quick Guide to Everything You'll Learn in Two Years of Business School - Jason Barron

The Visual MBA

A Quick Guide to Everything You'll Learn in Two Years of Business School

Paperback

RRP $35.00

$24.75

29%
OFF

Doughnut Economics : Seven Ways to Think Like a 21st-Century Economist - Kate Raworth

Doughnut Economics

Seven Ways to Think Like a 21st-Century Economist

Paperback

RRP $26.99

$20.75

23%
OFF

Switch : How To Change Things, When Change is Hard : How to Change Things, When Change is Hard - Chip Heath

Switch : How To Change Things, When Change is Hard

How to Change Things, When Change is Hard

Paperback

RRP $26.99

$20.75

23%
OFF

A Guide to the Project Management Body of Knowledge (PMBOK Guide) - English : 7th edition - Project Management Institute

A Guide to the Project Management Body of Knowledge (PMBOK Guide) - English

7th edition

Paperback

RRP $140.00

$91.75

34%
OFF

Purple Cow : Transform Your Business By Being Remarkable - Seth Godin

Purple Cow

Transform Your Business By Being Remarkable

Paperback

RRP $26.99

$20.75

23%
OFF

Leadership and Management : 8th Edition - Theory and Practice - Kris Cole

Leadership and Management

8th Edition - Theory and Practice

Paperback

RRP $124.95

$104.75

16%
OFF

Human Resource Management : 11th Edition - Raymond J. Stone

Human Resource Management

11th Edition

Paperback

RRP $147.95

$127.99

13%
OFF

Pyramid Principle, The : Logic in Writing and Thinking - Barbara Minto

Pyramid Principle, The

Logic in Writing and Thinking

Paperback

RRP $102.85

$85.99

16%
OFF

Financial Accounting : 9th Edition - Craig Deegan

Financial Accounting

9th Edition

Paperback

RRP $155.95

$143.75

Communications Toolkit : 5th Edition - Jane Grellier

Communications Toolkit

5th Edition

Spiral Ringed Book

RRP $89.95

$75.75

16%
OFF

Business Model Generation : 1st Edition - A Handbook for Visionaries, Game Changers, and Challengers - Alexander(Alex) Osterwalder

Business Model Generation

1st Edition - A Handbook for Visionaries, Game Changers, and Challengers

Paperback

RRP $61.95

$40.99

34%
OFF

Leading Change - John P. Kotter

Leading Change

Hardcover

RRP $57.99

$40.75

30%
OFF

Fundamentals of Corporate Finance : 8th Edition - Stephen A. Ross, Rowan Trayler, Charles Koh

Fundamentals of Corporate Finance

8th Edition

Paperback

RRP $159.95

$147.75

Better Brand Health

Measures and Metrics for a How Brands Grow World

Hardcover

RRP $45.95

$40.99

11%
OFF