My Wish Lists Login / Join

Predictably Irrational, Revised

The Hidden Forces That Shape Our Decisions

By: Dr Dan Ariely

Write A Review

Paperback | 1 May 2010

At a Glance

Paperback
348 Pages

Dimensions(cm)
17.2 x 10.5 x 2.4

Paperback

$19.75

or 4 interest-free payments of $4.94 with

In Stock and Ships next day

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
—New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Industry Reviews

"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."--New York Times Book Review

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.