Points

Name: Points
Brand: Major Street Publishing
Price: 29.99 AUD
Availability: PreOrder

Mastering the Game of Frequent Flyers

By: David Moloney

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Paperback | 29 September 2026

At a Glance

Format
Paperback

Dimensions(cm)
23.4 x 15.3

Paperback

RRP $34.99

$29.99

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Available: 29th September 2026

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Some say that ‘earning’ and ‘burning’ frequent flyer points is the third most talked about topic at dinner parties and BBQs after the weather and politics. And splitting points now features regularly in prenups and divorce settlements! Not surprising, when more than half of all Australasians are Qantas Frequent Flyer members.

There's more to frequent flyer programs than lounges, upgrades and luggage labels, and it's important to know how to master this new game of life. In this fascinating exposé of frequent flyer loyalty programs (through the case study of Qantas Frequent Flyers), readers learn how the program started, how it grew to become the icon it is today and how the business of points impacts the Australian economy and the behaviour of Australians on a day-to-day basis. Most importantly, POINTS explores ways members can maximise the number of points they earn, spend them wisely, scale the status ladder and keep up with changes to the program which affect their value.

About the Author

David Moloney is one of Australia's most experienced management consultants and CEO of global consulting firm internalconsulting.com (ICG). He first learned about the applied science of loyalty and recognition when he was studying for his MBA at the Sloan School at MIT and has been fascinated ever since by this wonderful, ever-more complex fusion of micro-economics and human psychology, that are Frequent Flyer loyalty programs.

This book, for the first time, applies a management consulting lens to mastering the frequent flyer program that is the envy of the world's airlines -- Qantas Frequent Flyers. (As an aside, David enjoyed the privileges of Qantas Frequent Flyer Platinum status for over 25 years, but due to Covid and substitution of face-to-face client meetings with video, David has sadly been demoted to life time Gold Status. He has yet to throw away his beloved platinum tags.

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