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Industrial Design, Competition and Globalization : Business and Management (R0) - G. Rusten

Industrial Design, Competition and Globalization

By: G. Rusten (Editor), J. Bryson (Editor)

eText | 19 November 2009

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Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

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Published: 19th November 2009

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