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Enduring Success

What Top Companies Do Differently

By: Kurt Matzler, Franz Bailom, D. tschemernjak

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eText | 11 September 2007

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Why are some companies able to achieve success, even under difficult circumstances, whereas others struggle and face problems? The results of this large-scale study of over 1,000 top companies and leaders, such as Nestl??, T-Mobile, Peter Brabeck-Lathmate, Ren?? Obermann and Markus Langes-Swarovski, are clear. Success doesn't depend on the market situation, but on the management of the company. The book looks at the success factors of high-performing companies, and how they perform in areas such as innovation, market orientation, core competencies, and leadership.