Consumer Decision-Making, Analytics and AI

By: Andrew Smith, Evgeniya Lukinova, John Harvey

Write A Review

Hardcover | 27 June 2025 | Edition Number 1

At a Glance

Hardcover
160 Pages

Dimensions(cm)
23.39 x 15.6 x 1.12

Hardcover

RRP $326.00

$280.99

14%OFF

or 4 interest-free payments of $70.25 with

or

Ships in 3 to 5 business days

Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.

Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational 'thinking,' human- computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.

This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.