Competitive Intelligence

The Key to Strategic Advantage: A Guide for Small Business Owners

By: Carol Tallon

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eBook | 12 March 2026

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Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers.

ABOUT THE AUTHOR

Carol Tallon is an Irish executive and expert in the real estate sector. With a background in law and business, she has focused her career on supporting property buyers in their real estate projects.

In 2006, she became Managing Director of Buyers Broker Ltd., considered Ireland's only franchise dedicated exclusively to representing property buyers. In this role, she plays a key part in developing services focused on buyers' interests, bringing transparency and expertise to what is often a complex market.

Recognized for her commitment to improving understanding of the property market, Carol Tallon regularly contributes to the media and participates in initiatives aimed at enhancing industry practices in Ireland.