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Upside

Profiting from the Profound Demographic Shifts Ahead

By: Kenneth W. Gronbach, M.J. Moye

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Paperback | 13 April 2017

At a Glance

Paperback
288 Pages

Age
18+

Dimensions(cm)
23.8 x 16.1 x 2.5

Paperback

$52.99

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Get ready to ride the next generational wave.

Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures - they open up hidden business opportunities that lie ahead.

What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls?

Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.Lively and full of surprises, the book explains:

What each age cohort is likely to buy now and in coming decades
How profits dovetail with consumer numbers
What sectors are likely to grow or lag
How to make sense of the numbers to chart your own path

And more.

As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

Industry Reviews

..".provides a unique socioeconomic history, challenging insights, and a practical guide into the meaning and impact of contemporary demographics on the future global demand for products and services." --Choice
"Provides insights about the science of Socio-Demographic changes and actionable information on how these changes can have a major impact on organizations...for anyone who wants to understand consumer behavior." --PM World Journal
"Synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises." - Midwest Book Review
"Passionate ode to the power of demographics." --Soundview
"Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics." -This Week in America
..".ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics
"Upside is a revealing examination into what really causes social and economic shifts." - Seattle Post Intelligencer
"Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees." -- Anna Jedrziewski, Retailing Insight

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