Social Networking

The Essence of Innovation

By: Jay Liebowitz

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Paperback | 23 March 2007

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136 Pages

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15.1 x 23.0 x 1.0

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Social network analysis (SNA) is a technique that is used to determine knowledge flows and gaps in mapping social networks for various knowledge types. Social Networking: The Essence of Innovation discusses how social networking and SNA can influence innovation in an organization through the presentation of a broad range of concepts, examples, and case studies.

The book's initial chapters deal with developing personal knowledge networks, linking social networking to innovation and strategic intelligence, and exploring synergies among knowledge management, business intelligence, and competitive intelligence. The introduction, an overview of social network analysis, is followed by case studies and an exploration of applications, including knowledge mapping and the analysis of organizations. Software systems devoted to these areas are described, citing results achieved, and a final chapter takes a look at future prospects, making this an essential tool for managers, executives, business analysts, educators, and strategic planners.

Industry Reviews

Dr. Liebowitz has organized the information in a very readable form and has provided a useful index. * Canadian Library Association *
Liebowitz (information technology, Johns Hopkins U.) examines how social networking and social network analysis can influence innovation in an organization. He describes brokering roles in organizations and how social network analysis can identify knowledge flows and gaps, including an introduction to it and a case study of its use in an organization. The issue of trust is also explored, as is strategic intelligence and how social networks can increase it. The book is meant for managers, executives, business analysts, educators, and strategic planners. * Reference and Research Book News, August 2007 *

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