Social Marketing

Name: Social Marketing
Brand: Taylor & Francis Inc
Price: 280.99 AUD
Availability: BackOrder

By: Michael T. Ewing

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Hardcover | 1 January 2002 | Edition Number 1

At a Glance

Hardcover
102 Pages

Dimensions(cm)
21.6 x 15.6 x 1.27

Hardcover

RRP $326.00

$280.99

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you:

an overview of recent global developments in social marketing
a study comparing the effectiveness of a CRM program with that of “ambush” advertising
a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities
a wary look at the “darker side” of globalization and liberalization
and more!

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