Setting the Table

The Transforming Power of Hospitality in Business

By: Meyer Danny

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Paperback | 11 February 2010 | Edition Number 1

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The inspiring story and guide to becoming successful by one of the world's leading restauranteurs - now in paperback.

Successful entrepreneur from the cut-throat restaurant business tells all - the business equivalent to Kitchen Confidential.
Danny Meyer's approach is the direct opposite of received business wisdom -
and it clearly works!
Essential and inspiring reading for anyone interested in setting up their
own business.
Engaging and full of lessons - hardback edition selected by Management Today magazine as one of the best business books published in 2007

From an award-winning restauranteur comes an intimate and inspirational portrait of business well done, with hands-on advice, enlightening anecdotes, and the fascinating story of staggering success in one of the world's most unforgiving arenas.

Danny Meyer is the CEO of the Union Square Hospitality Group and co-owner of eleven critically acclaimed establishments in New York, including his first, the Union Square Café, which came second in the Zagat Survey 2006 only because his Gramercy Tavern was number one.

'Any restauranteur, for that matter any businessperson or entrepreneur, should read this book. Danny Meyer runs a great business and this is a terrific book!' - Gordon Ramsay.

'Danny Meyer's marvelous book is not just about restaurants, but about how to really learn a business...... This book is full of wisdom for entrepreneurs, and for every manager' - Prof. Michael Porter, Havard Business School.

Industry Reviews

Danny Meyer, restaurateur nonpareil, shares his never-fail recipe for business success. --Vanity Fair
Anyone in the hospitality industry would do well to consult Setting the Table . --Wall Street Journal
Restaurateur Danny Meyer offers a rich menu of business tips. --Time magazine
"Restaurateur Danny Meyer offers a rich menu of business tips."--Time magazine
"Danny Meyer, restaurateur nonpareil, shares his never-fail recipe for business success."--Vanity Fair
"Anyone in the hospitality industry would do well to consult 'Setting the Table'."--Wall Street Journal

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