Marketing for Hospitality and Tourism, Global Edition

7th edition

By: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Write A Review

Paperback | 11 October 2016 | Edition Number 7

At a Glance

Paperback
688 Pages

Dimensions(cm)
27.5 x 22 x 2.5

New Edition

Published: 13th April 2021

Paperback

RRP $134.35

$95.75

29%OFF

or 4 interest-free payments of $23.94 with

or

In Stock and Ships in 1-2 business days

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The 7th Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.