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Purple Cow : Transform Your Business By Being Remarkable - Seth Godin

Purple Cow

Transform Your Business By Being Remarkable

Paperback Published: 24th February 2005
ISBN: 9780141016405
Number Of Pages: 160

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.

WRITE A REVIEW

I would buy this product again

5

Great for anyone looking to make their business standout amongst the crowded market.

Australia

true

Information Rich and easy to read

5

I'm a big Seth Godin fan and this doesn't disappoint. Easy to understand an implement with bite sized potions of information and actionable ideas

Canberra A.C.T Australia

true

Good read, interesting points but a little old now.....

3

The purple cow is a good book to get through in a couple of hours and then come back to every 6 mths or so to reaffirm some of the main points. Also to give to employees to read and remind themselves of the books main points and principles. Nothing too detailed and all pretty obvious but it does give a good insight into the changing shape of marketing one's idea/product/service. The book however needs to be updated as it is over 10 years old and looking a little outdated itself. Worth a read at the library if they have it but not to buy....

Australia

true

Want to make your business remarkable?

4

Good ideas around point of difference and word of mouth advertising from being remarkable.

Melbourne, Australia

true

insightful.

4

Insightful and thought provoking for anyone wanting to create..

Brisbane

true

Purple Cow

4.2 5

100.0

ISBN: 9780141016405
ISBN-10: 014101640X
Audience: General
Format: Paperback
Language: English
Number Of Pages: 160
Published: 24th February 2005
Publisher: Penguin Books Ltd
Country of Publication: GB
Dimensions (cm): 19.8 x 11.0  x 1.0
Weight (kg): 0.12
Edition Number: 1