Market-Based Management

Name: Market-Based Management
Brand: Pearson Education Limited
Price: 127.99 AUD
Availability: BackOrder

Pearson New International Edition

By: Roger Best, Russell Cummings

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Paperback | 17 July 2013 | Edition Number 6

At a Glance

Paperback
512 Pages

Dimensions(cm)
26.7 x 21.3 x 1.7

Paperback

RRP $146.63

$127.99

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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