Ford and the Global Strategies of Multinationals

The North American Auto Industry

By: Maria Isabel Studer Noguez

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Hardcover | 25 October 2001 | Edition Number 1

At a Glance

Hardcover
384 Pages

Dimensions(cm)
23.4 x 15.6 x 2.54

Hardcover

RRP $305.00

$263.75

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Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE''s are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

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