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How to Build a Billion-Dollar Business : On Purpose. For Profit. With Passion. - Radek Sali

How to Build a Billion-Dollar Business

On Purpose. For Profit. With Passion.

By: Radek Sali, Bernadette Schwerdt (As told to)

Paperback | 16 February 2024 | Edition Number 1

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Discover the strategies and secrets behind a billion-dollar Australian success story

In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek’s passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit — but more than that, how to build a business that also does good.

A successful business is not just about profit: it’s about culture. Inside, you’ll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.
  • Build a culture of trust, openness, and respect — in your organisation as well as with your customer.
  • Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand.
  • Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service.
  • Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all.
From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.

About the Author

Radek Sali is a serial entrepreneur in the health and wellness sector and one of Australia’s most successful businesspeople. He is also a founder and director of Light Warrior, a leading player in the impact fund sector.

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