Driving Efficiency Theory

Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

Managing Brand Equity

Capitalizing on the Value of a Brand Name

Generation Ageless

How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started

Ice to the Eskimos

How to Market a Product Nobody Wants

The Paradox of Choice

Why More Is Less, Revised Edition

The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

Retire Early? Make the SMART Choices

Take it Now or Later?

MANAGEMENT CHALLENGES for the 21st Century

Women Want More

How to Capture Your Share of the World's Largest, Fastest-Growing Market

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

Buy Ketchup in May and Fly at Noon

A Guide to the Best Time to Buy This, Do That and Go There

The Style Strategy

A Less-Is-More Approach to Staying Chic and Shopping Smart

Fascinate

Your 7 Triggers to Persuasion and Captivation

But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

The 1% Windfall

How Successful Companies Use Price to Profit and Grow

The 24-Hour Customer

New Rules for Winning in a Time-Starved, Always-Connected Economy

The High-Purpose Company

The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now

The End of Fashion

How Marketing Changed the Clothing Game Forever

Outside Innovation

How Your Customers Will Co-Design Your Company's Future

The Impulse Economy

Understanding Mobile Shoppers and What Makes Them Buy

The Inner Game of Selling

Mastering the Hidden Forces that Determine Your Success

What Kids Buy

The Psychology of Marketing to Kids

GenderSell

How to Sell to the Opposite Sex

Marketing to Generation X