Consumer Research

Introspective Essays on the Study of Consumption

By: Morris B. Holbrook

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Paperback | 9 June 1995

At a Glance

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432 Pages

Dimensions(cm)
22.86 x 15.24 x 2.44

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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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You Can Find This Book In

Non-Fiction Society & Culture Social Issues & Processes Consumerism Business & Management Sales & Marketing Market Research

A Brief History of Morris the Cat
Theory Development is a Jazz Solo
On Hatching a Program of Consumer Research
What Is Consumer Research?
O, Consumer, How You've Changed
Whither Consumer Research?
Romanticism, Subjective Personal Introspection, and Morris the Epicurean
The Role of Lyricism in Consumer Research
Dogmatism and Catastrophe in the Development of Marketing Thought
I'm Hip
Epilogue
Table of Contents provided by Ingram. All Rights Reserved.

Consumer Research

Introspective Essays on the Study of Consumption

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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