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Consumer Research : Introspective Essays on the Study of Consumption - Morris B. Holbrook
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Consumer Research

Introspective Essays on the Study of Consumption

By: Morris B. Holbrook

Paperback | 1 June 1995

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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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