Consumer Behavior

New Essays on the Study of Consumption

By: Morris B. Holbrook

Write A Review

Paperback | 2 December 2024 | Edition Number 1

At a Glance

Paperback
296 Pages

Dimensions(cm)
15.5 x 23.4 x 1.9

Paperback

$205.99

or 4 interest-free payments of $51.50 with

or

Ships in 10 to 15 business days

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook's career to provide a lively and thought-provoking exploration of the evolution of consumer research.

Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook's evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.

Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research - including doctoral students or faculty members in the field of marketing - will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.