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Assembling Consumption : Researching actors, networks and markets - Robin Canniford

Assembling Consumption

Researching actors, networks and markets

By: Robin Canniford (Editor), Domen Bajde (Editor)

eText | 16 September 2015 | Edition Number 1

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Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory.

Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.

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Non-FictionBusiness & ManagementSales & MarketingMarket ResearchSociety & CultureSociology & AnthropologySociologySociology & Work & LabourManagement & Management TechniquesManagement of Specific AreasSales & Marketing ManagementEconomics
Labour Economics

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Paperback

Published: 23rd September 2015

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