Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
By: Michael J. Silverstein, Neil Fiske, John Butman
eText | 29 April 2008
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ISBN: 9781440638862
ISBN-10: 1440638861
Published: 29th April 2008
Format: ePUB
Language: English
Publisher: Penguin Publishing Group
