The Forces of Collaborative Creativity

A practical guide to creative teamwork in the healthcare business

By: Peter John Comber

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Paperback | 29 October 2020

At a Glance

Paperback
168 Pages

Dimensions(cm)
22 x 14 x 1

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Collaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed by Peter Comber specifically for the complex environment of the healthcare industry, and this how-to manual for managers of healthcare companies offers practical advice on how to employ creative processes in their sector.

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There are substantial obstacles to creativity in healthcare. Peter Comber navigates them brilliantly. Essential reading for healthcare communication professionals, creative or otherwise.

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