Purposeful Performance

The Secret Mix of Connecting, Leading, and Succeeding

By: Jonathan Stanley

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Paperback | 21 August 2024

At a Glance

Paperback
300 Pages

Dimensions(cm)
22.86 x 15.24 x 1.7

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From profit to purpose: transform your business for meaningful impact.

The business landscape is shifting. At one time, the profit-first model drove strategic decision-making. Now business leaders are struggling with disengaged employees, unclear plans, and lack of purpose. It's time to take a step back, get down to the heart of your organization's mission, and lead with purpose.

In Purposeful Performance, business-strategy consultant and coach Jonathan Stanley gives business owners the key to developing a sense of purpose and meaning within and beyond their organization. Jonathan distills decades of experience as a business owner and CEO into a powerful framework that simplifies strategic planning into just eight slides. The Infinite Loop of Connection is a proven strategic plan that helps leaders define and create meaningful experiences for their employees, customers, and community. By aligning their teams around an authentic purpose and expressing their values, readers will learn how to unleash the full potential of their organizations.

In this book, you'll discover:

Why the most successful businesses are those that operate with a clear, purpose-driven strategy.
The 8-slide strategic plan that simplifies execution and alignment and deeply reflects your mission to drive societal impact.
How to create a workplace where every team member is motivated by a shared sense of purpose, vastly improving productivity and satisfaction.
Strategies for attracting customers who align with your values and purpose, including how to avoid the mistake of focusing on features over feeling.
Tools for measuring and communicating the positive impact your business is making.

If you want to stand out, focus on showing care with an understanding of the advantages of being more human. Combining powerful insights on engagement, customer experience, and social impact into a cohesive approach that is accessible to leaders of small to medium-sized companies, Purposeful Performance is the guide to transform your business-and maybe the world around you. Ensure your next business move is fueled by meaning, and create a legacy that goes beyond the bottom line.

Industry Reviews

An invaluable resource for leaders, business owners, and professionals who aspire to create meaningful and lasting impact through their work. Stanley's practical advice, combined with his passion for purpose-driven success, makes this book a must-read for anyone looking to align their professional goals with deeper personal values."

-Literary Titan 5-star review

This book is an indispensable roadmap for purpose-driven prosperity in an era where consumers and employees crave meaning and authenticity. Purposeful Performance is more than just doing well by doing good. It's an inspirational and contagious read that motivates and empowers, making it a must-read for every business leader.

- Dr. Robert G. Cooper, creator of Stage-Gate® process, best-selling author, internationally ranked thought-leader

A must-read for visionary leaders who dare to choose purpose over profit. This book offers tactical insights that will transform how you craft company culture and align strategic goals with a values-driven mission. Jonathan Stanley candidly shares his own mistakes and provides heartfelt stories and practical examples to demonstrate how these principles can be thoughtfully executed.

- Abagail Pumphrey, CEO of Boss Project & Host of the Strategy Hour Podcast, Top 1% of women in business in America.

Unlock the transformative power of purpose with this groundbreaking book. Jonathan Stanley challenges conventional wisdom by urging readers first to create something worth making and then to build something people genuinely care about. Purposeful Performance is your indispensable companion on the journey to meaningful success.

- Tricia Richards-Service, PhD, Founder and President, I Need A Speaker

Jonathan Stanley has delivered a tremendous tool... This book serves as a valuable guide for building bold and influential organizations with a fearless mindset. Whether you are an entrepreneur just forming your business or a seasoned executive wanting to implement change, this book will be a must-have companion on that journey.

- Randy Uens, Serial Entrepreneur, Dragons' Den Survivor, Co-founder, CCO, Kensana Health

Purposeful Performance is that rare, indispensable resource for those determined to make the best of their lives today. Are you ready to learn the secret mix of connecting, leading, and succeeding-an endeavor that will influence your life? Then read this book from cover to cover. In doing so, you will grasp the function of cultivating meaning, adding value, and finding purpose.

- Steve Gilliland, bestselling author and Speaker Hall of Fame member

I would make this book required reading for every startup boot camp. If you're driven to create something truly meaningful-for your customers, employees, and community-then the keys to your success lie within these pages. This book is not just a guide; it's a torch that will light your way to impactful and lasting achievements.

- Scott West, President, King Brand Healthcare Products

Where was this book when I started my first company? It would have helped me be better, grow faster, and give more. This insightful guide is a must-read for any entrepreneur looking to navigate the challenges of business with wisdom and heart. It's the mentor I wish I had.

- Daniel Bilhau, CEO, toguide

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