The Fandom Playbook

How to Create Passionate Fans in a World of Online Chaos

By: David Meerman Scott

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Paperback | 27 October 2026

At a Glance

Paperback
328 Pages

Dimensions(cm)
25.4 x 17.78 x 2.54

Paperback

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NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DOFrom the author of Fanocracy: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.

As AI-generated content floods every channel and social media algorithm fatigue sets in, something powerful has become rare: people who truly belong to what you're building. The Fandom Playbook delivers proven strategies to create exactly that.

Behind each play are examples of entrepreneurs, nonprofit leaders, and business owners who built genuine fan communities and show exactly how they did it. Find the plays that fit your situation, commit to them for ninety days, and watch your customers become advocates.

You will learn how to:

Share your genuine passions--even the ones that have nothing to do with what you sell--and attract customers who share them
Give away your most valuable knowledge and watch loyalty follow
Turn your happiest customers into your most credible source of new business
Bring people together in person and let the neuroscience of proximity do the rest
Build fandom from the inside out, starting with your own team

Solo founder or seasoned executive, scrappy nonprofit or growing brand--The Fandom Playbook gives you a clear, human-first path forward. Your fans are waiting.

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