The Art of Persuasion

Winning Without Intimidation

By: Bob Burg

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Paperback | 20 September 2011

At a Glance

Paperback
238 Pages

Age
0 - 99

Dimensions(cm)
21.5 x 14 x 2

Paperback

RRP $26.99

$26.75

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The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

The Winning principles you will learn include:

Making People Feel Important
Everything is Negotiable
Dealing with Difficult People
Persuasion in Action
What Sets You Apart from the Rest
Nuggets of Wisdom

Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Industry Reviews

"Bob Burg has done it! This new book is dynamic, delightful, and abundantly full of every tip you will ever need to MASTER the art of positive persuasion. Be wise. Buy a carton! Give them to your own sales team and all your clients, too."
- Dottie Walters, author of Speak & Grow Rich

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