Free Shipping Over $89* | 10% off gift cards to celebrate Mother's Day (*T&Cs apply)
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $89
Performing Consumers : Global Capital And Its Theatrical Seductions - Maurya Wickstrom

Performing Consumers

Global Capital And Its Theatrical Seductions

By: Maurya Wickstrom

eBook | 12 May 2006

Sorry, we are not able to source the ebook you are looking for right now.

We did a search for other ebooks with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your ebook.

"Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded super-stores.
Looking at our performative desire to "try on" otherness, Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King; " and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings.
To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on:
· the history of capital's relationship with theatre,
· political developments in the United States, and
· recent work in political science, philosophy, and performance studies.
An adventurous study of theatrical indeterminacy and material culture, "Performing" "Consumers" brilliantly takes corporate culture to task.
on

You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingMarket ResearchIndustry & Industrial StudiesDistributive IndustriesRetail SectorArts & EntertainmentDance & Other Performing ArtsSelf-Help, Personal Development & Practical AdviceConsumer AdviceHistory of Art & Design Styles
Acting & Theatre Studies

More in Market Research

Marketing to Generation X - Karen Ritchie

eBOOK

Marketing to Generation X

eBook

$11.99

This product is categorised by