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Negotiation : Moving From Conflict to Agreement - Kevin W. Rockmann
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Negotiation

Moving From Conflict to Agreement

By: Kevin W. Rockmann, Claus W. Langfred, Matthew A. Cronin

Paperback | 30 July 2020

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Negotiation: Moving from Conflict to Agreement helps students see how negotiation is all around them. Using both every day and business examples, the authors emphasize not just what to do during a negotiation-but also why. With an emphasis on the psychology of negotiation levers such as reciprocity, uncertainty, power, and alternatives, the text helps students understand when to use certain tactics to get more.

Industry Reviews
"By focusing on the experience of negotiating, the authors break down the artificial barrier between integrative and distributive negotiation. Focusing instead on what negotiators do, that is, understanding and convincing, students will gain deep insight into the processes of negotiation and how to put that knowledge to use." -- Laurie R. Weingart "In focusing on the psychological dynamics underlying tactical choices in negotiations, the authors re-orient the study of negotiation in a way which enables readers to have a more holistic view on the negotiation process and better achieve their desired outcomes." -- Lindred L. Greer

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