Eureka

The Product Onboarding Playbook for B2B Companies

By: Ramli John

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Paperback | 24 June 2025

At a Glance

Paperback
362 Pages

Dimensions(cm)
22.86 x 15.24 x 2.06

Paperback

$37.39

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Transform your B2B product onboarding into a bridge to lasting customer success.

Why do some B2B products achieve widespread adoption while others struggle with low engagement and high churn? The answer lies in how effectively companies guide users from initial interest to lasting transformation.

Drawing from his experience helping companies like Zapier, Appcues, and Outsystems improve their onboarding, Ramli John reveals why traditional approaches fall short as organizations scale. Through the comprehensive EUREKA framework, he demonstrates how to build well-orchestrated experiences that combine automated guidance, educational content, and strategic human touchpoints.

Learn from category leaders like Slack, HubSpot, and Asana, who successfully scale their onboarding through cross-functional alignment, optimized user journeys, and confidence-building early wins. Their proven strategies show how to turn activated users into internal champions while building systems for continuous improvement.

Whether dealing with complex enterprise implementations or high-volume self-serve customers, EUREKA provides a proven blueprint for turning new users into lifelong advocates. This isn't just another book about product tours and welcome emails-it's a comprehensive guide to building product onboarding experiences that drive lasting transformation.

The bridge to customer success is out there. This book will help you build it.

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