Just Listen : Discover the Secret to Getting Through to Absolutely Anyone - Mark Goulston

Just Listen

Discover the Secret to Getting Through to Absolutely Anyone

By: Mark Goulston

Paperback | 1 March 2015

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Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.

In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to:

  • make a powerful and positive first impression;
  • listen effectively;
  • make even a total stranger (potential client) feel understood;
  • talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset;
  • and achieve buy-in--the linchpin of all persuasion, negotiation, and sales.

Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone.

With this groundbreaking book, you will be able to master the fine but critical art of effective communication.

Industry Reviews
"Backed by the latest scientific research, simple but powerful techniques that can turn frustration and anger into engagement are explained." -HR magazine (Hong Kong)
"Readers learn how to listen effectively, shift an angry or aggressive person into a calmer, more receptive state, and use empathy jolts to bridge a communication gap." --Idealist Careers
..".filled with great questions that will absolutely 'Increase Your Leadership Effectiveness X10!' This is a must buy book for every leader and every coach! --Bob Tiede, Leading with Questions blog
..".ranks as one of my all-time favorite books and is, in my humble opinion, the BEST book written on this very important topic." --Linkedin
"Once in a while a book comes along that makes us slow down, become introspective and thus, learn and transform...Such a book is Just Listen." --Parking Today
..".provides numerous insights and tips for impactful listening written in an engaging and thoroughly enjoyable manner." --Daily Times
..".offers nine core rules for reaching anyone, from Beelzebub down to the lowliest staffer, as well as a host of easy-to-use tools, concrete action steps, and illuminating examples." --Accounting Today
..".useful insights into opening anyone up--a recalcitrant vendor, a desirable prospect, a client dragging ass....Goulston's words gave me sizable goosebumps." --Forbes.com
"Just Listen is a banquet of approaches and ideas that's easy to devour the first time around, and a flavorful feast whenever you use portions as a reference book. It's certainly one of the best how-to books of the year." --Inland Empire Business Journal
"Just Listen is an excellent guide for learning how to break down barriers." --Pittsburgh Post-Gazette
"Just Listen is not only helpful for any kind of business, it teaches a skill that will aid you outside of the office too." --Niche Magazine
"an impressive bag of tricks... a guide that is as entertaining as it is useful" --Publishers Weekly
"useful and applicable techniques and strategies for everything from getting teams to work together, to handling narcissistic clients (or is that a redundancy?), and getting your message across to even the most impenetrable people" --Accounting Today
"[Mark Goulston] understands communication, and he understands people...Who would benefit from reading Just Listen? I can't think of anyone who wouldn't." --The Chronicle Herald
"A primer on dealing with hard-to-reach people in virtually every scenario -- defiant executives, angry employees, families in turmoil, warring couples -- through use of well-honed psychological techniques. Illustrative snippets from counseling session reveal martial-arts like techniques: potent on their own, but even more powerful when you combine them. Chapter summaries feature action steps preparing readers to encounter similar scenarios, yielding a guide that is as entertaining as it is useful." --CareerBuilder.com
"Goulston helps the reader to learn how to get through to anyone." --Business Now Magazine
"Hell, Sartre pointed out, is other people, but it turns out that there are ways to make them less devilish...trick is to learn to really listen in the way described by this book." --Accounting Today
"It's a measure of how contentious work relationships can get that the author, a psychiatrist, draws on hostage-negotiation techniques to instruct readers on how to deal with 'defiant executives, angry employees or self-destructing management teams'.... Mission accomplished." --Time Magazine
"The most useful (five-star) book on communicating... Everyone can be a better communicator with the right knowledge, and this book makes learning interesting and easy." --Lindsey Novak, nationally syndicated "At Work" columnist
"We all have difficult and unpleasant conversations throughout our lives...Mark gives us the key to not only making these conversations smoother, but help you communicate on a deeper level." --Optimized Geek
"We're all held captive when someone refuses to communicate. [Goulston's] 12 easy tools to achieve buy-in and seven fast fixes for challenging situations are particularly helpful for everyday use." --Working Strategies
"Who would benefit from reading Just Listen? I can't think of anyone who wouldn't --customer service staff, managers, salespeople, parents, you name it..." --The Chronicle Herald
[starred review] "Drawing on his experience as a psychiatrist, business consultant, and FBI hostage-negotiation trainer, Goulston provides brilliant yet doable techniques for getting through to others... This book transcends the self-help category by promoting real communication." --Library Journal

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