The Relationship Revolution

Mastering 1:1 Account-Based Management

By: Sloan Newman

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Paperback | 16 May 2026

At a Glance

Paperback
224 Pages

Dimensions(cm)
22.86 x 15.24 x 1.19

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The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.

Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of "CMO of your accounts," build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.

Whether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.

Industry Reviews

"It's an honor to be featured among such powerful ABM voices in this book. Sloan has interspersed the book with his personal experiences which reflect the human-centered nature of how this book is written. It shows the purist nature of ABM and how personalization and intent drive real impact. If you are looking for a strategic approach and creative ABM 1:1 ideas with practical examples, you will be drawn in from page one!" - Gayle Duffy, Global Strategic ABM Advisor

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