DAO of Negotiation

With over three decades of experience as a China-Educated Strategist and business owner, Leonie McKeon has helped hundreds of business owners and executives understand how to do business with Chinese people and to be better negotiators.

Based on The Art of War, Leonie shares her deep understanding of the 36 Strategies used in Chinese culture and business. She provides invaluable practical tips for any business person looking to improve their overall negotiation skills, as well as become better negotiators in China. 

More Control, More Success, More Wins!

Deceive the Dragon: Negotiating to retain power contains ancient Chinese negotiation secrets that are part of everyday Chinese business practices. Discover how you too can use this ancient wisdom so you can have More Control, More Success, More Wins!

• Understand the rules of the game of negotiation
• Become a great negotiator anywhere, any time
• Learn how to respond when Chinese negotiation tactics are used on you 
• Master the ancient secrets of negotiation so you remain in control
• Implement culturally appropriate strategies for doing business in China
• Avoid the traps of classic Chinese negotiation strategies
• Take more control of every negotiation
• Get more success in business
• Win more in business

LEONIE MCKEON

Leonie McKeon is an Australian China-educated strategist and author who is passionate about sharing her knowledge of the rules that drive business success in the China market. Leonie has lived, worked and travelled in the Greater China Region for several years where she learned Mandarin, and through these hands-on experiences discovered that 'everything is negotiable'.

She travels to China regularly assisting Western companies to conduct business with China and sees these negotiating tactics in action first-hand. By enabling her audiences to understand Chinese negotiation tactics, she inspires people to feel confident and therefore able to enjoy being part of the game of negotiating in any environment.