Brilliant Influence

What the Most Influential People Know, Do and Say

By: Mike Clayton

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Paperback | 18 November 2010 | Edition Number 1

At a Glance

Paperback
216 Pages

Dimensions(cm)
21.5 x 13.8 x 1.5

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Published: 5th December 2014

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Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there - with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.

Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to:

Use body language and appearance to establish instant rapport.
Select words to gain lasting trust and respect.
Understand how people make decisions so you get a 'yes', every time.
Know how to apply a 'win-win' negotiation approach, so you never lose.

Mike Clayton has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.

The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens! At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01

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