Branded Interactions

Name: Branded Interactions
Brand: Thames and Hudson Ltd
Price: 74.99 AUD
Availability: BackOrder

Creating the Digital Experience

By: Marco Spies

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Hardcover | 1 November 2015

At a Glance

Hardcover
360 Pages

Dimensions(cm)
26.5 x 19.9 x 3.6

New Edition

Published: 17th September 2020

Hardcover

RRP $100.00

$74.99

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Industry Reviews

'Amasses a wealth of information and expertise to offer a working framework for any project' - New Design

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