Get Free Shipping on orders over $79
Contemporary Advertising ISE : 17th Edition - Michael F. Weigold
eTextbook alternate format product

Instant online reading.
Go digital and save!

Contemporary Advertising ISE

17th Edition

By: Michael F. Weigold, William F. Arens, Christian Arens

Paperback | 30 January 2023 | Edition Number 17

At a Glance

Paperback


RRP $169.95

$135.99

20%OFF

or 4 interest-free payments of $34.00 with

 or 
In Stock and Ships in 1-2 business days
The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today.
  • Our biggest changes are significantly more discussion of digital media in IMC and advertising throughout the book and specifically in the chapters on creative, media, and social media with the help of experts in these disciplines.
  • This edition includes greater attention to ongoing issues of consumer privacy and data protection as well as ethics, diversity, and inclusion in the industry.
  • Digital disruption is featured in new content on cable's biggest competitor, streaming or OTT video. Also, Chapter 13, formerly "Using Electronic Media: Television and Radio," is now titled "Using Audio and Video Media," reflecting how television is no longer the primary medium for video and how branded opportunities in audio include far more than radio.

More in Accounting, Business & Finance Higher Education Textbooks

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Thinking in Systems : A Primer - Donella Meadows

RRP $55.00

$31.75

42%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$24.95

Contemporary Issues in Accounting : 3rd Edition - Michaela Rankin

RRP $139.95

$121.75

13%
OFF
A Guide to the Business Analysis Body of Knowledge - BABOK - IIBY
How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $59.95

$39.75

34%
OFF
Leading Change - John P. Kotter

RRP $57.99

$40.75

30%
OFF
Managing Organizational Change : 3rd Edition - Estefan  Jabri

RRP $120.00

$90.75

24%
OFF
Leadership and Management : 8th  Edition - Theory and Practice - Billy  Worth
Human Resource Management : 11th Edition - Raymond J. Stone

RRP $147.95

$127.99

13%
OFF
Fundamentals of Corporate Finance, 4th Edition - Robert Parrino

RRP $131.95

$115.75

12%
OFF
Exploring Management : 1st Asia-Pacific Edition - John R. Schermerhorn Jr.

RRP $158.95

$136.75

14%
OFF
Business Research Methods : 6th Edition - Emma Bell

RRP $127.95

$106.99

16%
OFF