Get Free Shipping on orders over $0
Contemporary Advertising ISE : 17th Edition - Michael F. Weigold
eTextbook alternate format product

Instant online reading.
Go digital and save!

Contemporary Advertising ISE

17th Edition

By: Michael F. Weigold, William F. Arens, Christian Arens

Paperback | 1 June 2023 | Edition Number 17

At a Glance

Paperback


RRP $169.95

$144.75

15%OFF

or 4 interest-free payments of $36.19 with

 or 
In Stock and Ships next day
The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today.
  • Our biggest changes are significantly more discussion of digital media in IMC and advertising throughout the book and specifically in the chapters on creative, media, and social media with the help of experts in these disciplines.
  • This edition includes greater attention to ongoing issues of consumer privacy and data protection as well as ethics, diversity, and inclusion in the industry.
  • Digital disruption is featured in new content on cable's biggest competitor, streaming or OTT video. Also, Chapter 13, formerly "Using Electronic Media: Television and Radio," is now titled "Using Audio and Video Media," reflecting how television is no longer the primary medium for video and how branded opportunities in audio include far more than radio.

More in Accounting, Business & Finance Higher Education Textbooks

Contemporary Issues in Accounting : 3rd Edition - Michaela Rankin

RRP $139.95

$121.75

13%
OFF
Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$16.19

40%
OFF
Business Law : 12th Edition - Andy Gibson

RRP $178.15

$140.75

21%
OFF
Communications Toolkit : 5th Edition - Jane Grellier

RRP $99.95

$77.75

22%
OFF
A Guide to the Business Analysis Body of Knowledge - BABOK - IIBY
Principles of Economics - Richard Holden

$206.99

Project Management in Practice : 3rd Edition - Neil Pearson
Introduction to Econometrics : 5th edition - Christopher Dougherty

RRP $145.95

$119.75

18%
OFF
Accounting: An Introduction : 9th Edition - Peter Atrill

RRP $171.95

$135.99

21%
OFF
Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Management : 8th Asia-Pacific Edition - Danny Samson

RRP $174.95

$141.75

19%
OFF
Economics, Global Edition : 14th Edition - Michael Parkin

RRP $194.61

$151.75

22%
OFF
Financial Accounting : 9th Edition - David Keene

RRP $197.71

$153.99

22%
OFF
How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $62.95

$41.75

34%
OFF
Audit and Assurance : 2nd Edition - Philomena Leung

RRP $136.95

$119.75

13%
OFF
Corporate Finance, Global Edition : 6th Edition - Jonathan Berk

RRP $187.41

$143.99

23%
OFF